The WNBA has found itself at the center of controversy after Commissioner Kathy Engelbert’s recent interview on CNBC. While initially about the league’s growth and rivalries, the conversation on social media has spiraled into darker territory, with discussions about race, sexuality, and player safety taking over. What was once about basketball has become an indictment of the league’s preparedness for the spotlight it has long pursued.
Engelbert’s comparison of the current WNBA moment to the “Bird-Magic” rivalry of 1979—highlighting two rookies from different racial backgrounds—was meant to showcase how rivalries can fuel growth. But her failure to directly address the ongoing racial and misogynistic attacks players face online ignited backlash. Critics, led by players and media figures like Rachel Deita, have lambasted the league for not confronting these issues head-on.
Social media is buzzing with outrage, not just because Caitlin Clark, one of the most dominant players in recent history, was snubbed for the MVP award, but also because of the league’s perceived failure to protect its players. Clark’s meteoric rise has attracted new fans to the WNBA, but instead of capitalizing on her success, many argue that the league missed a golden marketing opportunity.
Rachel Deita, who has become a voice for frustrated fans, pointed out the deeper issue: player safety. In 2023, the idea that a major sports league does not have a dedicated department for player protection seems absurd. Yet, this is the reality for the WNBA. Deita, along with the WNBPA, has called for the league to address the rampant racism, homophobia, and misogyny players face from fans.
The situation reveals a much larger issue for the WNBA. Despite years of fighting for more recognition, the league now appears unprepared for the increased attention. Deita’s criticism that the WNBA “was not ready for the spotlight” feels accurate. The league’s response—or lack thereof—suggests a mismanagement of its newfound success and a failure to support its players.
The real question now is whether the WNBA will take action. Will it protect its players from toxic fans and address the racism and misogyny that have become a part of the conversation? Or will it continue to mishandle the opportunities presented by stars like Caitlin Clark and the attention the league is finally receiving?
The WNBA’s future is at a critical juncture, and how it responds to these challenges will shape not just its growth, but its legacy. The league has the ball in its hands, but the question remains: will it take the shot or drop the ball?
