Cole Custer Returns to NASCAR Cup Series with Haas Factory Team

Cole Custer, the reigning Xfinity Series champion and recent Pocono winner, is set to return to the NASCAR Cup Series in 2025. He will drive for the newly rebranded Haas Factory Team, following Stewart-Haas Racing’s decision to shut down. Gene Haas retains one Cup Series charter and rebrands the Xfinity team under the Haas Factory name.

Joe Custer, Cole’s father, will play a key role in running the team. Cole’s return to the Cup Series follows his successful stint in the Xfinity Series, where he secured a championship and multiple wins, proving his capabilities.

The Haas Factory Team will continue its alliance with Ford, ensuring strong support and resources. They will also have a technical alliance with RFK Racing, a top-tier program, further boosting their competitive edge.

On the Xfinity side, with Riley Herbst potentially moving to the Cup Series, both seats are open. Joe Custer confirmed talks with Hailie Deegan, hinting at a possible opportunity for her to join the team.

As fans await these developments, the Xfinity Series race at the Brickyard and the Cup Series race with Tyler Reddick on pole promise exciting racing ahead. Cole Custer’s return and the emergence of the Haas Factory Team signal a thrilling future in NASCAR.